Facebook was built as a social networking site for the purpose of allowing people to communicate and get connected with each other. The use of this site is intended to connect people who share the same interests. This can be for business purposes as well as personal reasons. If your business has an account set up on Facebook you may want to look into some of the following tips to help you maximize your presence on the site and promote your business in ways that you didn’t previously know were possible. Read on to find out how you can use your Facebook profile to market your business.
Keep in Touch: You can use Facebook to keep in touch with current and potential clients. If you currently have an existing client list, it might be a good idea to make a page on the site for those people to keep in touch with you. By creating a Facebook page you can let these people keep in touch with you through your page without having to add anyone else, which will increase the scope of people who are able to access your network. It also gives you a way to interact with your current clients in an informal setting, something that may lead to new sales and possibly future referrals.
Awareness: One great way to use Facebook to grow your network is by making yourself aware of the activities of people who are either close to you or new to your area. Look through your recent messages to see if there are any pictures, messages, or statuses that you didn’t send and didn’t check to see if the people in your network got a chance to read. You may want to send these people occasional messages to keep them aware of your presence. Or you may want to send them newsletters or promotions on a regular basis to drive home a point. You can even create a Facebook campaign that tracks which posts people click on, so you can see which ones are working for you.
Invitation: Invite others to join your Facebook network. Many people get onto Facebook from looking at other people’s business statuses, and it only makes sense to include others on your network so they can see what you have going on. If you don’t feel comfortable inviting people to be part of your business account, you can create your own page, which will include contact information and a blog with updates about your business and what you are working on. This is a great way to let people know about events you are planning, upcoming product releases, and new hires.
Location: One thing you can do to increase the reach of your Facebook page is to include locations in your location. This is similar to using Twitter to find places where people are searching for what you have to offer. When you include these keywords in the name of your business page, Facebook will find the term in search engine results and bring up your page. People searching for a particular product or service will find you this way, rather than having to guess where you are. Try to be as specific as possible, though, so that you aren’t confusing people or driving them away.
Business Strategies: Once you have a good reputation established, you can start thinking about how is Facebook used for growing business strategies. You want to start thinking like a marketer. Instead of reaching out to everyone you can, focus on a smaller group of people who are more likely to be interested in what you have to offer. Use Facebook to find those you can reach out to specifically, and keep your overall tone of the page appropriate for what you are trying to convey.
For example, if you are starting up a cosmetics line, you could set up a Facebook page that gives information about the products you are selling, links to any press releases you have for people interested, and anything else you think would help people understand what you are doing. Once you get to know your market, you can start reaching out to people randomly, especially if you have put together a nice page already. Since most people have their profiles open to the public, this approach won’t cause too much concern, and you can spread the word about any new products you are releasing.
Facebook Posts: When you post to your Facebook page, it appears on the news feed of all of the people on your friend’s list. They can spread the news to their friends, who in turn, can pass it on to their friends and family. This viral method of marketing has many benefits, but also some pitfalls. You have to remember that you are dealing with people and their emotions. Therefore, you must be careful how you approach a customer or subscriber.
Adding Friends: One of the best ways to ensure that you grow your Internet business with Facebook is by promoting the heck out of yourself. The best way to do this is by adding as many of your friends as possible to your list. However, what if you don’t have enough friends? In that case, you can always start sending out messages to people who match the characteristics that you think will be appealing to your customers. For example, if you are a dog owner who sells pet supplies, you might want to add other pets that are similar to dogs to your list.
Facebook Page: You can even advertise your business using Facebook by creating a page specifically for your business. Just make sure that you don’t create a page that is offensive or one that could be taken seriously by people who aren’t members of your online community. Keep it clean and simply written so that you will attract customers who are actually interested in buying your products and services. In fact, you can even sell advertising space on your Facebook page!
There are countless ways that you can use Facebook to grow your business. If you are interested in learning how is Facebook used for growing business ideas, you may want to do a search online to find out what different marketing techniques you can try. The key is to make sure that everything you post is relevant, interesting, and informative. If you don’t have anything to add, people will see you as a spammer, and they will likely stop following you on the social networking site. However, if you post a link to an interesting blog post or video, you may get people to follow you on Twitter, which can help you get the word out about new products and services that you are offering.