As its user base grows at a rapid pace, Twitter has announced ambitious plans for its future. The company is working on a new feature to reward ‘Super Followers’ and integrating Revue into the broader Twitter experience. Dedicated business profiles are also being developed. CEO Jack Dorsey said that Twitter is focused on accelerating this growth. The current AGR is 1,202 percent, and executives expect it to hit that number in the coming quarters.
Twitter’s Current AGR Is 1,202.2 Percent
Twitter’s AGR is one of the highest among online media companies, as one in five users regret sharing information on the site. Its financial performance has been consistent in the past few years. In Q2 2021, Twitter generated $1.053 billion in revenue from advertising and $137 million in data licensing with other revenue. The AGR was 1,202.2 percent in 2020. The company employs more than 5,500 people and pays a median salary of $121,000, while those employed on H1-B visas make a median salary of $165,000 in 2020.
Twitter Is Working On A New ‘Super Follower’ Option
The news of Twitter’s ‘Super Followers’ is not exactly a surprise. The social network has been working on ways to attract more followers, and the announcement of a new paid option is one of the latest examples. It mentions ‘Spaces’ for Super Followers only, as well as different subscription tiers and an anonymous option for subscribers. It will be interesting to see how this feature will be used, and if it works as planned.
As Twitter is struggling to grow its user base, it’s trying to generate revenue outside of its digital advertising business. That’s why it has added features that let creators charge a monthly fee for access to exclusive content. Twitter has recently acquired newsletter service Revue to charge its users for newsletters. In exchange, creators will be able to access exclusive content and special discussions for super followers. Super Followers will be marked by a special badge on their profiles, distinguishing them from unpaid followers. These followers will also have access to special content, such as bonus tweets, badges, and more. The new feature is not yet available to everyone but is open to a select group of users. In the U.S., Super Followers must already have 10K followers and have published at least 25 tweets within the past month.
It’s Integrating Revue Into The Broader Twitter Experience
Twitter has announced plans to integrate Revue into its broader experience, which could help drive more newsletter sign-ups. The new service will allow users to read newsletters and news from participating publishers. Revue is a subscription service that Twitter acquired last year. It will allow users to subscribe to newsletters and receive a portion of the subscription fees as payments to the publishers. The new service could also give publishers more exposure and more revenue through trending hashtags.
The company bought Revue in January and is now working on ways to monetize creators. It’s working on introducing features such as Super Follow subscriptions, on-profile tipping, and ticketed Spaces. Ultimately, Revue will allow users to promote expanded content directly on Twitter. As a result, it may be a good way to build a community of followers.
It’s Leveraging The COVID-19 Pandemic
During the first half of April, tweets about the COVID-19 virus focused on the topics “stop spreading” and “test.” Then, topics such as “positive patients” and the “test” came into focus in the second half of April and into May. These are all topics that are likely to increase in importance in the coming months. Twitter has already started leveraging the COVID-19 pandemic to grow its user base.
As the COVID-19 virus continues to spread globally, it is essential for the development a vaccine to combat the virus. A recent study published by Sprout Social used topic modeling methods to analyze COVID-19 vaccine topics and sentiment over the past week. However, the study did not look at public attitudes toward the vaccine’s development or efficacy. Therefore, the focus of this study was on social media coverage of the COVID-19 pandemic and the reactions of its users to it.
It’s Considering New Revenue Options
Elon Musk, the CEO of SpaceX and Tesla Inc., is reportedly interested in buying Twitter for $44 billion. But Musk’s comments about the economics of Twitter have Twitter employees on edge. The CEO and founder have previously warned that he might walk away from the $44 billion deal if Twitter cannot meet his demands for new revenue sources. Musk wants the company to make sure that it’s not just a fake news site, but that it also has real users.
About The Author
